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Innovation projects

CREATING LOYALTY BEFORE SETTING OFF: THE COSTA CROCIERE CUSTOMER JOURNEY

A personalised digital communication project to enhance customer experience and strengthen relationships with the brand.

COMMUNICATING THROUGH DYNAMIC PERSONALISATION

A large-scale personalised communication project based on dynamic contents and campaigns creation, differentiated into micro-segments by behavioural variables.

GROWING TOGETHER WITH DIGITAL DIRECT MARKETING

A project to integrate on-line and off-line channels aimed at increasing in-store sales with a personalised communication plan based on digital direct marketing.

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