RESOURCES

In collaboration with prestigious partners, our research team conducts market research and creates reports on users’ new online habits, the digital performance of the biggest brands in the Fashion & Luxury sector, and the evolution of sales and marketing strategies in terms of the adoption of digitalization.

Digital Competitive Landscape

Our collaboration with Exane BNP Paribas has resulted in a series of Luxury GoodS reports dedicated to the world of Fashion & Luxury, analysing and monitoring the digital performance of the biggest global brands for many years.

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Consumer Behaviour

The European+ Digital Behavioural Study is a yearly analysis conducted by Contactlab that thoroughly investigates the most important trends relating to the internet and online shopping.

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Luxury in South Korea | Contactlab

Luxury in South Korea

Digital Competitive Landscape
07/2016

Contactlab and Exane BNP Paribas new research Luxury in South Korea explores global markets to assess where they stand & the opportunities they can provide.

Luxury travellers 2016

Who buys Where: Decrypting cross-border Luxury Demand Flows

Digital Competitive Landscape
07/2016

This research highlights how travellers spending patterns are shaping the luxury brands industry and why retailers need to use this opportunity.

Digital Luxury Digital Frontier 2016

Digital Frontier 2016 – Digital Luxury is turning Mainstream

Digital Competitive Landscape
06/2016

The new Digital Frontier 2016 by Contactlab and Exane BNP Paribas highlights revenue growth potential generated by known customer base.

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Online Offer Dive & Online Pricing Landscape FW15

Digital Competitive Landscape
04/2016

The 3rd edition of this Contactlab study is dedicated both to the depth of the online offer dive and to a comparison of the online pricing strategies of the key 30 luxury brands.

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The Dawn of Luxury CRM – Email dos and don’ts

Digital Competitive Landscape
04/2016

ContactLab and Exane BNP Paribas release a new analysis revealing how luxury brands can better engage with their customers through email.

Digital Physical Integration

Digital and Physical Integration: Luxury Retail’s Holy Grail

Digital Competitive Landscape
03/2016

This new research, lead by ContactLab and Exane BNP Paribas, measured digital and physical retail integration amongst top designers carrying out 61 visits in NYC.

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Luxury in: India

Digital Competitive Landscape
02/2016

Luxury in: India is the first report of ContactLab and Exane BNP Paribas new research series, “Luxury in”, which explores global luxury markets.

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Digital Competitive Map – Jan 2016 – The Race is Speeding Up

Digital Competitive Landscape
01/2016

The Digital Competitive Map analysis shows considerable improvements in global performance in the second semester of 2015 by over two thirds of the brands.

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The Online Purchase Experience Ranking

Digital Competitive Landscape
12/2015

The research is a world first in examining the online purchase experience rank among brands and the consumer journey in the luxury retail sector.

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Ecommerce and Fashion 2015

Consumer Behaviour
11/2015

The second edition of the study, realized by ContactLab in cooperation with SAP hybris software, analyze the market dimensions, characteristics and behaviours of online purchasers of fashion articles. This report compares the Italian and the European ecommerce environment, and is an extract from the European+ Digital Behaviour Study 2015.

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Digital Luxury: The Online Pricing Landscape SS15

Digital Competitive Landscape
10/2015

A new study into the value of online pricing strategies for luxury products, comparing 30 top brands and the sales strategies they have adopted in the US market.

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Digital Competitive Map – Citius, Altius, Fortius

Digital Competitive Landscape
09/2015

Digital Competitive Map by ContactLab & Exane BNP Paribas analyze top 30 luxury brands’ in the use of digital as a strategic leverage for business.

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Online Offer Dive – SS 2015

Digital Competitive Landscape
07/2015

The second edition of the Online Offer Dive is available now. The report focuses on the depth of the online offer available in the web catalogues of 30 luxury fashion brands in the US market.

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Digital Frontier The New Luxury World of 2020

Digital Competitive Landscape
05/2015

Download the report Digital Frontier, the study that analyses the impact of digital in the luxury segment, highlighting the ever-greater role of digital.

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Swiss Internet Users & E-Commerce Research

Consumer Behaviour
01/2015

Available for download: the abstract of the 2014 Observatory carried out by NetComm Suisse examining the behaviour of digital users in Switzerland.

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The Digital Competive Map – The Race is on!

Digital Competitive Landscape
01/2015

Download the update of the Digital Competitive Map (September – December 2014) which shows the digital approach of the global leaders in the luxury sector.

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Online Offer Dive 2014

Digital Competitive Landscape
12/2014

The report analyses the e-commerce strategies of 14 brands in the luxury fashion sector, trying to discover the depth of the online offer of luxury brands.

Menswear

Menswear – A Real-Life Example of Multi Brand Retailing

Digital Competitive Landscape
12/2014

The ContactLab study, produced in collaboration with Exane BNP Paribas, looks in detail at menswear purchasing dynamics in multibrand stores.

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The cross-channel opportunity

Digital Competitive Landscape
09/2014

A deep analysis of the opportunity for luxury goods companies in digital marketing and e-commerce, carried out with Exane BNP Paribas.

Luxury brands Digital Frontier Ready? Steady? Go!

The Digital Frontier: Ready? Steady! Go!

Digital Competitive Landscape
09/2014

The in-depth report that takes a snapshot of the current state of 30 top players in high-end fashion to highlight digital’s impact on overall sales.

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The Digital Frontier: a new China

Digital Competitive Landscape
03/2014

The report is dedicated to the luxury goods market and brings to light the role of digital as a fundamental asset for the creation of economic value.

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Luxury Consumers in Shanghai

Digital Competitive Landscape
03/2014

Through this report analysts have reprocessed and explained the data focusing on the luxury buying habits in the metropolitan area of Shanghai.

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Luxury Digital Behaviour Study

Consumer Behaviour
01/2014

The study analyses the relationship between consumers and high-end fashion products, focusing on two advanced and competitive markets: New York and Shanghai

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