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RESOURCES

Our window into digital trends

Consult our resources to be kept up-to-date with digital direct marketing trends and to find advice on how to optimize your customer relationship strategy.

Featured

  • Online Offer Dive & Pricing Landscape FW 15

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    [04-2016] The 3rd edition of this Contactlab study is dedicated both to the depth of the online offer dive and to a comparison of the online pricing strategies of the key 30 luxury brands.

Our reports

We constantly analyze the market to measure any trends and monitor the habits and behavior of digital consumers. Available to download for free, our reports take a snapshot of any trends evolving and provide advice on opportunities in consumer relationships.

luxury crm
The Dawn of Luxury CRM – Email dos and don’ts
[aprile] Fill in the form to download the first pages of the new report The Dawn of Luxury CRM – Email dos and don’ts; to request your copy of the full report contact digitalfrontier@contactlab.com. ContactLab and Exane BNP Paribas release a
digital and physical integration
Digital and Physical Integration: Luxury Retail’s Holy Grail
[March 2016] This new research, lead by ContactLab and Exane BNP Paribas, measured digital and physical retail integration amongst top designers carrying out 61 visits in NYC.
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Luxury in: India
[February 2016] India has been an unfulfilled promise for many years, because its great size makes it in theory one of the best candidate for the “next big wave” of luxury development. It is nevertheless important to keep India on the radar screen, because the Indian luxury goods market is expected to grow at > 10% CAGR in the next five years.
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Digital Competitive Map – Jan 2016 – The Race is Speeding Up
The consolidated analysis shows considerable improvements in global performance (+9%) in the second semester of 2015 by over two thirds of the brands. The report is eagerly awaited by the senior managers of the biggest fashion brands who recognise the value of this unique, privileged and effective observation tool that measures the level of multichannel marketing and digitisation employed by 30 international fashion and luxury brands.