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Resources > Digital and Physical Integration: Luxury Retail’s Holy Grail

digital and physical integration
Digital and Physical Integration: Luxury Retail’s Holy Grail

Fill in the form to download the first pages of the new report Digital and Physical Integration: Luxury Retail’s Holy Grail; to request your copy of the full report contact

This new research, lead by ContactLab and Exane BNP Paribas, measure digital and physical retail integration amongst top designers. ContactLab’s team of experts carried out more than 60 store visits in New York City measuring 21 parameters, looking at three areas:

1) Technology in-store;
2) How digital clients are received and services in-store;
3) How digital is leveraged to make the most of traffic in-store.


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